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TikTokBeautyProblem → solution

“A new design just bc we can 💅🏼🫶🏼”

@getwithstephanie · 464K followers

We have not measured this creator's own baseline yet, so we cannot say whether 22M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A young girl is shown sitting at a table. Her mother's hands are visible, applying press-on nails to the girl's fingers. The video showcases the before and after of the girl's nails, featuring cute, decorated press-ons.

Open original ↗
22M
Views
10.9%
Engagement
85/100
Virality

Likes 2.4MComments 7.0KShares 87K

Why it worked

The video works because it features a cute child, which often garners high engagement. The 'before and after' transformation of the nails is satisfying to watch, and the use of trending audio makes it discoverable. It taps into the relatable joy of pampering and parent-child bonding.

Features a cute child, increasing appeal and shareability.Clear 'before and after' visual.Uses trending audio for discoverability.Showcases a product/service in an engaging way.
Beauty transformationsParenting funDIY projects

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