×2323“Lepiej przed czy po?”
@sandera_ziomal · 2.3M followers
×2323its author's usual
This creator normally gets 25K views. This one got 57M. That gap — not the raw number — is what makes the format worth copying.
A woman shows a series of short clips, each with a different number of days counting down, where she makes an 'ugly' face. The video then transitions to clips showing her 'pretty' face with days counting up, indicating a transformation.
Open original ↗57M
Views
2.1%
Engagement
90/100
Virality
Likes 1.2MComments 11KShares 17K
Why it worked
The video uses a popular 'ugly to pretty' transformation trend, which is highly engaging due to curiosity and relatability. The rapid cuts and on-screen text counting down and then up create a strong sense of progression and anticipation. The use of a trending audio also boosts discoverability and engagement.
strong visual contrast between 'before' and 'after'effective use of trending audioclear progression shown with time markersrelatable theme of transformation
transformationself-improvementbeauty journey
How to reproduce this format
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