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“¿Cómo se siente la ansiedad?”

@emmaminguet_

We have not measured this creator's own baseline yet, so we cannot say whether 13M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A young woman sits at a table with a glass of water. She repeatedly slams her hands on the table, causing the water in the glass to ripple and shake, visually representing the feeling of anxiety. On-screen text asks, "How does anxiety feel?"

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13M
Views
4.3%
Engagement
85/100
Virality

Likes 542KComments 7.6KShares 17K

Why it worked

The video uses a simple, relatable visual metaphor (shaking water) to represent a complex internal feeling (anxiety), making it easily understandable and shareable. The on-screen text directly addresses the viewer's potential experience, fostering empathy and engagement. The repetitive action and sound create a sense of unease that mirrors the topic, enhancing the impact.

Strong visual metaphor that is easy to understandRelatable content for a broad audienceEngaging and thought-provoking question in the hook and on-screen textSimple setup, easy to replicate
mental health awarenesseducationempathy

How to reproduce this format

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