“hello, summer (edition) 😎”
@redbull · 22M followers
We have not measured this creator's own baseline yet, so we cannot say whether 12M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video's cover frame shows a Red Bull can with a tropical design, partially submerged in water, surrounded by ice cubes and lime slices, suggesting a refreshing summer drink.
Open original ↗12M
Views
12.2%
Engagement
75/100
Virality
Likes 1.4MComments 12KShares 201K
Why it worked
The visual appeal of a cold drink on a hot day is universally appealing, creating an immediate desire for the product. The vibrant colors and refreshing imagery are highly shareable and tap into seasonal trends.
Strong visual appealclear product focusevokes a desired feeling (refreshment, summer)
product showcaselifestyleseasonal content
How to reproduce this format
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