×52“hello, summer (edition) 😎”
@redbull · 22M followers
×52its author's usual
This creator normally gets 227K views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
The video's cover frame shows a Red Bull can with a tropical design, partially submerged in water, surrounded by ice cubes and lime slices, suggesting a refreshing summer drink.
Open original ↗12M
Views
12.2%
Engagement
75/100
Virality
Likes 1.4MComments 12KShares 201K
Why it worked
The visual appeal of a cold drink on a hot day is universally appealing, creating an immediate desire for the product. The vibrant colors and refreshing imagery are highly shareable and tap into seasonal trends.
Strong visual appealclear product focusevokes a desired feeling (refreshment, summer)
product showcaselifestyleseasonal content
How to reproduce this format
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