×366“I only wear concealer”
@sewphy · 4.7M followers
This creator normally gets 18K views. This one got 6.6M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates how to properly color correct her face using various shades of Maybelline Instant Age Rewind Eraser color correcting concealers, explaining which colors cancel out specific undertones and where to apply them. She then blends the products with a beauty blender and shows the evened-out skin tone before applying regular concealer.
Open original ↗Likes 776KComments 1.7KShares 31K
Why it worked
The video provides valuable educational content on a common makeup struggle (color correction) in an easy-to-understand, step-by-step format. The 'final boss' hook creates intrigue, and the visual demonstration of each color's effect makes it highly engaging and shareable for anyone interested in beauty.
How to reproduce this format
More beauty hooks that worked
“nails inspo here! 👀🌸”×22977 its author's norm
“Here’s what we mean when we talk about how laser targets different hair colors!”×12665 its author's norm
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's norm