×257“What do you think - do these curls look like Merida's?”
@littlebruke · 1.1M followers
×257its author's usual
This creator normally gets 167K views. This one got 43M. That gap — not the raw number — is what makes the format worth copying.
A woman with long, straight red hair uses a curling wand to create tight ringlets, transforming her hair to resemble Merida from the movie 'Brave'. She showcases the curling process and the final voluminous, curly look.
Open original ↗43M
Views
10.8%
Engagement
90/100
Virality
Likes 4.6MComments 19KShares 135K
Why it worked
The video works because it leverages a popular character (Merida) for a relatable hair goal. The clear before-and-after transformation, combined with the satisfying process of curling, makes it highly engaging. The use of trending audio further boosts its discoverability and appeal.
Clear before and after transformationRelatable character inspirationDemonstrates product effectivenessEngaging use of trending audio
hair tutorialtransformationproduct demonstrationcharacter recreation
How to reproduce this format
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