×140“Run a fall bath with me 🎃🛁🍁🍪🧡”
@glenxda · 959K followers
×140its author's usual
This creator normally gets 288K views. This one got 55M. That gap — not the raw number — is what makes the format worth copying.
This video showcases a cozy and aesthetically pleasing fall-themed bath routine, featuring various bath products, snacks, and decorations, culminating in a relaxing bath while watching a Halloween movie projected on the wall.
Open original ↗55M
Views
6.3%
Engagement
85/100
Virality
Likes 3.4MComments 29KShares 290K
Why it worked
The video works by appealing to a desire for comfort, relaxation, and seasonal aesthetics. The ASMR sounds and satisfying visuals create an immersive and calming experience. The clear steps and curated products make it easy for viewers to imagine replicating the experience, driving engagement through aspiration and product interest.
Highly aesthetic and visually pleasing.Clear, step-by-step demonstration of a routine.Effective use of ASMR sounds for an immersive experience.Strong seasonal theme that resonates with a broad audience.Showcases multiple products in a natural, aspirational way.
Self-Care RoutineSeasonal AestheticsProduct ShowcaseCozy Lifestyle
How to reproduce this format
More e-commerce hooks that worked
“The toy-saving mom hack I didn’t know I needed! 🙌”×5830 its author's norm
“Why is this so therapeutic...”×4670 its author's norm
“50 ct. light pink + lilies 🌺”×3702 its author's norm
TikTok breakdown×3469 its author's normExplore more