×21TikTokFood
“Largest Butter Chicken plate ever at Jaggi's! 8kg of pure comfort - this way down super easy.”
@zermattneo · 3.4M followers
×21its author's usual
This creator normally gets 1.2M views. This one got 25M. That gap — not the raw number — is what makes the format worth copying.
A man attempts to eat an enormous 8kg plate of butter chicken and rice, accompanied by naan and samosas, as part of a food challenge. He successfully finishes the entire meal.
Open original ↗25M
Views
9.1%
Engagement
90/100
Virality
Likes 2.2MComments 16KShares 172K
Why it worked
The sheer size of the food creates a shock visual and curiosity gap, making viewers stop and watch to see if the challenge is completed. The mukbang style and satisfying eating sounds are also highly engaging.
Clear and engaging hook with a bold claim.Visually striking with the enormous food portion.Satisfying to watch the completion of a challenging task.Good use of close-ups to highlight the food and reactions.Energetic and positive demeanor of the creator.
entertainmentfood reviewschallenges
How to reproduce this format
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