“It's my first day of high school!”
@grwmia.o · 2.0M followers
We have not measured this creator's own baseline yet, so we cannot say whether 13M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A young woman shares her 'Get Ready With Me' routine for her first day of high school, including hair styling, skincare, makeup application, and a final outfit check. She talks about her excitement for school and her makeup preferences.
Open original ↗13M
Views
11.2%
Engagement
85/100
Virality
Likes 1.4MComments 7.6KShares 13K
Why it worked
The video works because it taps into the relatable experience of preparing for a significant life event (first day of high school) while showcasing a detailed beauty routine. The creator's enthusiastic and conversational tone, combined with the step-by-step application of popular products, makes it engaging for a young, beauty-interested audience. The 'fit check' at the end adds a fashion element, broadening its appeal.
Relatable content for a young audience (first day of school)Engaging and enthusiastic presenterClear step-by-step demonstration of beauty productsIncludes both beauty and fashion elements, increasing appealDirect address to the camera creates a personal connection
beauty routinefashion/styledaily vlogsschool life
How to reproduce this format
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