×30TikTokFood
“oh my god, guys, look at it. this is 8kg.”
@zermattneo · 3.4M followers
×30its author's usual
This creator normally gets 1.2M views. This one got 35M. That gap — not the raw number — is what makes the format worth copying.
A man attempts to eat an 8kg omurice dish, which includes 2.5kg of rice, 50 eggs, hamburg steaks, and lots of curry, in a food challenge in Japan. He successfully finishes the entire dish in 23 minutes, setting a new record.
Open original ↗35M
Views
7.4%
Engagement
90/100
Virality
Likes 2.6MComments 11KShares 88K
Why it worked
The video works because it features an extreme food challenge, which is inherently entertaining and generates curiosity. The large portion size and the difficulty of the challenge create suspense, while the on-screen timer and text overlays highlight key details and achievements, making it highly engaging and shareable.
Extreme and visually impressive challengeClear on-screen timer and text overlays for engagementAuthentic reactions from the creatorHigh-energy background musicClear goal and outcome (new record)
food challengestravel vlogsextreme eating
How to reproduce this format
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