“Don't take this the wrong way, but you've been making pancakes wrong your whole life.”
@archivedchef · 263K followers
We have not measured this creator's own baseline yet, so we cannot say whether 42M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows a person attempting to make 'scrambled pancakes' by pouring pancake batter into a pan and breaking it up with a spatula as it cooks. They then show a regular Mickey Mouse pancake for their daughter, implying the scrambled version is for them. The video ends with the creator expressing their dislike for the scrambled pancakes.
Open original ↗42M
Views
3.7%
Engagement
85/100
Virality
Likes 1.5MComments 18KShares 121K
Why it worked
The video works because it presents a seemingly innovative and easy way to make pancakes, creating a curiosity gap. The initial bold claim and demonstration draw viewers in, and the twist ending with the creator's honest negative reaction adds humor and relatability, making it shareable.
Engaging hook that immediately grabs attentionClear demonstration of the 'hack'Humorous and unexpected twist endingRelatable content for home cooksGood use of trending audio/voiceover
food hackscookinghumorrelatability
How to reproduce this format
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