×29“One of my favorite dishes, butter chicken! Let's go!”
@gordonramsayofficial · 41M followers
×29its author's usual
This creator normally gets 934K views. This one got 27M. That gap — not the raw number — is what makes the format worth copying.
Gordon Ramsay demonstrates how to cook butter chicken from scratch in under 15 minutes, showcasing each step from marinating the chicken to preparing the sauce and combining the ingredients.
Open original ↗27M
Views
7.1%
Engagement
90/100
Virality
Likes 1.9MComments 15KShares 103K
Why it worked
The video works because it features a well-known chef, Gordon Ramsay, making a popular dish in a surprisingly short amount of time. The fast-paced editing, clear instructions, and close-up shots of the cooking process make it engaging and easy to follow, appealing to viewers looking for quick and delicious recipes.
Clear, concise instructionsVisually appealing food shotsFast-paced editing keeps engagement highAuthority of the chef adds credibilityDemonstrates a complete recipe in a short time
cookingrecipesquick meals
How to reproduce this format
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