“What My Korean Mom Makes for My Dad After His 12-Hour Work Day”
@ahnestkitchen · 1.4M followers
This creator normally gets 552K views. This one got 23M. That gap — not the raw number — is what makes the format worth copying.
A daughter films her Korean mother preparing a large, traditional Korean meal for her father after his long workday. The video highlights the care and tradition behind the meal, focusing on the preparation of Doenjang Jjigae.
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Why it worked
This video works because it taps into universal themes of family, love, and tradition, especially through the act of preparing food. The emotional connection to the parents, combined with the visual appeal of the cooking process and the comforting nature of Korean cuisine, resonates deeply with viewers. The voiceover adds a personal touch and explains the cultural significance, enhancing engagement and relatability.