“TARTAR ALERT🚨 Biggest piece ever!”
@thekidzdentist · 502K followers
We have not measured this creator's own baseline yet, so we cannot say whether 23M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows a close-up POV of a dental professional removing a massive piece of tartar from a patient's lower front teeth using a dental scaler. The process is shown in stages, gradually revealing the clean teeth underneath.
Open original ↗23M
Views
1.5%
Engagement
90/100
Virality
Likes 341KComments 2.3KShares 22K
Why it worked
The video works because it taps into a universal sense of disgust and fascination with gross-out content, particularly related to health and hygiene. The gradual reveal of the clean teeth provides a satisfying resolution, while the on-screen text and background music add to the dramatic effect. The question in the caption encourages engagement and comments.
Gross-out factor grabs attentionSatisfying transformationEngaging on-screen text and questionsClear demonstration of a process
hygiene educationsatisfying transformationsshock value
How to reproduce this format
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