×420“If you're getting BAD BREATH and you don't know what could be causing it, it could be because of these.”
@thelondondentist · 298K followers
×420its author's usual
This creator normally gets 65K views. This one got 27M. That gap — not the raw number — is what makes the format worth copying.
A dentist explains what tonsil stones are and how they cause bad breath, while a close-up video shows the removal of tonsil stones from a person's throat using a tool.
Open original ↗27M
Views
1.5%
Engagement
90/100
Virality
Likes 414KComments 4.5KShares 26K
Why it worked
The video uses a 'shock visual' of tonsil stone removal combined with an educational explanation, addressing a common and often embarrassing problem (bad breath). The gross-out factor and the promise of a solution make it highly shareable and engaging, especially on platforms where medical curiosities perform well.
Addresses a common, relatable problem (bad breath).Uses a visually striking and somewhat 'gross' element (tonsil stone removal) which grabs attention.Provides clear, concise educational information.Combines a talking head with relevant b-roll for engagement.
educationproblem/solutionhealth tips
How to reproduce this format
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