“I'm a licensed therapist. And if this video landed on your FYP, it probably means that you're highly anxious or stressed.”
We have not measured this creator's own baseline yet, so we cannot say whether 7.4M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A licensed therapist demonstrates the butterfly tapping technique, explaining it's a bilateral stimulation technique that helps ground individuals when feeling anxious or panicky by activating the parasympathetic nervous system.
Open original ↗7.4M
Views
22.8%
Engagement
85/100
Virality
Likes 1.7MComments 15KShares 48K
Why it worked
The video works because it immediately addresses a common viewer pain point (anxiety/stress) and offers a practical, easy-to-follow solution from a credible source (a licensed therapist). The curiosity around the hand movements keeps viewers engaged, and the clear explanation of the technique's benefits makes it shareable. The direct address to the viewer creates a personal connection.
Clear and concise explanationDemonstrates a practical techniqueAddresses a common problem directlyCredibility of the speaker (licensed therapist)
mental wellnessstress reliefself-help techniques
How to reproduce this format
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