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InstagramotherVoiceover + b-roll

“We don't say I miss you. We say...”

@fresh_flowers_77 · 122K followers

We have not measured this creator's own baseline yet, so we cannot say whether 1.5M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A florist arranges a large bouquet of blue roses, first preparing the wrapping paper and then carefully placing the roses to form a grand, spherical arrangement, which is then shown being held by a person on a city street.

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1.5M
Views
6.9%
Engagement
80/100
Virality

Likes 102KComments 366Shares

Why it worked

The video works by combining a satisfying creation process with a romantic, evocative voiceover and a visually stunning final product. The 'show, don't tell' approach to expressing affection resonates emotionally, while the vibrant blue roses create a strong visual impact, making the viewer curious about the full process and the final reveal.

Visually appealing product (blue roses).Satisfying process of bouquet creation.Emotional voiceover adds depth.Clear and concise presentation of the product.
product showcasecraftsmanshipemotional connectionsatisfying process

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