InstagramFood
“I nominate you to buy me a Red Bull”
@sedivkaa_ · 14K followers
×7its author's usual
This creator normally gets 87K views. This one got 608K. That gap — not the raw number — is what makes the format worth copying.
A person opens a mini-fridge stocked with various Red Bull energy drinks, selecting a white can. The video uses a trending audio and text overlay to nominate someone to buy them a Red Bull.
Open original ↗608K
Views
5.3%
Engagement
85/100
Virality
Likes 32KComments 247Shares —
Why it worked
The video leverages a popular trend of 'nominating' someone, combined with a relatable desire for a popular product (Red Bull). The trending audio adds to its shareability, and the clear call to action (tagging a friend) encourages engagement and virality.
Leverages trending audio effectivelyClear and concise call to action (tagging)Relatable content for a broad audienceShowcases product in an engaging way
engagementrelatabilityproduct showcase
How to reproduce this format
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