×3987“CARAMEL TOFFIE”
@aa.beauty_studio · 14K followers
×3987its author's usual
This creator normally gets 6.8K views. This one got 27M. That gap — not the raw number — is what makes the format worth copying.
The video showcases a hair transformation, starting with a close-up of hair being twisted upwards, revealing a 'Caramel Toffie' hair color. The hair is then released and falls beautifully, highlighting the new color and style.
Open original ↗27M
Views
4.1%
Engagement
90/100
Virality
Likes 1.1MComments 457Shares —
Why it worked
The video uses a popular 'reveal' format, building anticipation by twisting the hair before letting it fall to show the final result. The trending audio and aesthetically pleasing visuals of the hair color and movement contribute to its shareability and high engagement.
visually appealing hair transformationeffective use of trending audioclear and concise presentation of the resultstrong hook with the hair twist
hair transformationhair color trendssalon services
How to reproduce this format
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