×1“What's the worst energy drink?”
@jameskibs___ · 440K followers
×1its author's usual
This creator normally gets 268K views. This one got 268K. That gap — not the raw number — is what makes the format worth copying.
A man reviews five different energy drinks, tasting each one and giving his immediate reaction and opinion on its flavor. He stacks the cans as he goes, concluding that the Alani Pumpkin Cream is the worst.
Open original ↗268K
Views
3.9%
Engagement
80/100
Virality
Likes 9.9KComments 487Shares —
Why it worked
The video works because it taps into a common interest (energy drinks) and a relatable experience (trying new flavors, some of which are bad). The host's expressive reactions and direct address to the audience create engagement, while the clear ranking provides value. The call to action for comments further boosts interaction.
Engaging and expressive host reactionsClear structure with individual product reviewsDirect address to the audience for interactionRelatable content (trying different drinks)Humorous and authentic commentary
product reviewtaste testopinion
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's normExplore more
@jameskibs___ full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views