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InstagramBusiness

“My $20 bouquets weren't selling... until I did something crazy.”

@flowerfarming.forprofit · 33K followers

×151its author's usual

This creator normally gets 4.0K views. This one got 460K. That gap — not the raw number — is what makes the format worth copying.

The video shows bouquets of flowers displayed for sale, with text overlays explaining a business problem and its solution. Initially, $20 bouquets weren't selling, but sales improved after implementing a 'buy one get one free' offer and introducing a higher-priced $45 bouquet.

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460K
Views
0.5%
Engagement
75/100
Virality

Likes 2.1KComments 33Shares

Why it worked

The video uses a curiosity-gap hook to draw viewers in, promising a 'crazy' solution to a common business problem. The text-on-screen format with a clear 'before and after' scenario (not selling vs. selling with a new strategy) makes the content easily digestible and relatable for small business owners. The use of a trending audio adds to its shareability and discoverability.

Clear problem-solution narrativeRelatable business challengeSimple visual presentationEffective use of text overlays to convey informationUtilizes a trending audio for increased reach
business tipsmarketing strategysmall business growth

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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