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InstagramFood

“did you eat today? yes.”

@wraith.irl

We have not measured this creator's own baseline yet, so we cannot say whether 774K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video shows a person opening various cans of Monster Energy drinks of different flavors and colors. Each scene is a close-up on the hands opening the can, with the on-screen text asking "did you eat today?" and answering "yes."

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774K
Views
10.5%
Engagement
80/100
Virality

Likes 81KComments 64Shares

Why it worked

The video uses a relatable and slightly self-deprecating humor, tapping into the common experience of relying on energy drinks. The repetitive action of opening the cans, combined with the on-screen text, creates an engaging and easily digestible piece of content. The use of a trending sound further boosts its discoverability and appeal on platforms like Instagram.

relatable humoruses trending audio effectivelysimple and repeatable conceptvisually appealing product shots
relatable humorproduct showcaselifestyle

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