×5“Are energy drinks killing you?”
@trainbloom · 1.2M followers
This creator normally gets 1.4M views. This one got 6.8M. That gap — not the raw number — is what makes the format worth copying.
A man stands in front of a purple background with "#bloom" repeatedly written on it. He debunks the myth that energy drinks are inherently bad by comparing their ingredients to common foods and drinks, explaining that the dose makes the poison.
Open original ↗Likes 386KComments 3.6KShares —
Why it worked
The video works because it challenges a common misconception with scientific reasoning and relatable examples. The hook creates a curiosity gap, and the clear, concise explanations with visual aids make complex information easy to understand. It leverages a 'debunking myths' format which is highly engaging and shareable.
How to reproduce this format
More health hooks that worked
“BELIEVE IN YOUR BREATH BEYOND BREATHWORK.”×207942 its author's norm
“Place the tip of your tongue slightly behind your teeth.”×8279 its author's norm
“YOUR BLOATED FACE ISN'T FAT. IT'S TRAPPED TENSION.”×7020 its author's norm
TikTok breakdown×6830 its author's norm