InstagramFood
“Us?”
@exoticsnaks · 10.0K followers
We have not measured this creator's own baseline yet, so we cannot say whether 527K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video showcases a series of different Monster and Red Bull energy drink duos, held by two people in various outdoor and indoor settings. Each pairing is presented with the on-screen question 'Us?' and the text 'Monster+Redbull duo'.
Open original ↗527K
Views
11.5%
Engagement
85/100
Virality
Likes 60KComments 126Shares —
Why it worked
The video works by tapping into relatable content for energy drink enthusiasts and friends/couples. The 'Us?' question invites viewers to tag a friend or partner, fostering engagement and shareability. The repetitive format with different drink combinations keeps viewers engaged through visual variety while maintaining a consistent theme.
Highly relatable content for a specific audience segment.Simple and easy to replicate format.Engaging due to the 'Us?' question, encouraging tags and shares.Uses trending audio effectively.
relatabilityproduct showcasefriendship/relationship
How to reproduce this format
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