×0other Instagram video that did 0× its author's usual
É LULA REELEITO PELO BEM DO BRASIL! 🇧🇷🦑⭐️
@pedrorousseff · 1.2M followers
This creator normally gets 299K views. This one got 110K. That gap — not the raw number — is what makes the format worth copying.
The video features a political interview where a candidate is asked about their plans if re-elected and whether they recognize any past errors. The candidate confidently states they will win and focuses on future plans and achievements, avoiding direct acknowledgment of errors.
Open original ↗Likes 18KComments 1.5KShares —
Why it worked
The video works due to the confident and assertive tone of the political figure, which can resonate with supporters. The text overlay acts as a strong hook, drawing viewers in with a direct quote that showcases the candidate's self-assurance. The format of a political interview provides a sense of authenticity and direct communication with the audience, making the content feel important and timely, especially during an election period.
How to reproduce this format
More other hooks that worked
“and that's the LAST TIME i try filming an aesthetic vlog”×15434 its author's norm
“first trend in 2026 btw”×7540 its author's norm
“8 parenting hacks I learned from a nanny with a PhD”×6203 its author's norm
“money money money”×5266 its author's norm