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other Instagram video that did 0× its author's usual

🚨VOTE 1300 E 13001! Pedro Rousseff e Henrico Barboza: A DUPLA CERTA pra Minas Gerais! 🇧🇷🔺🚩 #Henrico13001 #Pedro1300 #Lula13

@pedrorousseff · 1.2M followers

×0its author's usual

This creator normally gets 299K views. This one got 22K. That gap — not the raw number — is what makes the format worth copying.

A man introduces a political candidate for state deputy, highlighting their alignment with a well-known political figure and encouraging viewers to vote for both candidates. The video features a brief cutaway to a political rally.

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22K
Views
17.7%
Engagement
40/100
Virality

Likes 3.7KComments 170Shares

Why it worked

The video works by leveraging the credibility of the introducer and associating the candidates with a popular political figure, aiming to transfer that support to the local candidates. The direct call to action and clear presentation of candidate numbers make it easy for viewers to understand and act upon.

Clear introduction of candidates and their numbersDirect call to actionAssociation with a well-known political figureGood use of on-screen text for key information
endorsementintroductionspolitical campaigncall to action

How to reproduce this format

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