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Business Instagram video that did 0× its author's usual

E PRA ISSO QUE FIZ E FAÇO O L #lula #programassociais #governolula #bolsafamilia #politicaspublicas

@zediogopt · 367K followers

×0its author's usual

This creator normally gets 715K views. This one got 217K. That gap — not the raw number — is what makes the format worth copying.

A man refutes a social media post that criticizes government social programs by stating that these programs are beneficial and funded by taxpayers, which is how public money should be spent. He highlights various programs like 'Water for All' and 'Popular Pharmacy' as positive initiatives.

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217K
Views
15.2%
Engagement
75/100
Virality

Likes 31KComments 1.7KShares

Why it worked

The video works by directly addressing a common criticism of government spending and flipping the narrative. It uses a conversational, direct address to the camera, making it feel personal and authentic. The speaker's calm yet firm tone, combined with a clear explanation of the benefits of the programs, resonates with viewers who may share similar political views or are open to a different perspective. It creates a sense of shared understanding and validation for those who support such initiatives.

Directly addresses and refutes a common negative narrative.Uses clear and relatable examples of positive impact.Maintains a calm and confident tone, which can be persuasive.Engages viewers by presenting a counter-argument to a widely circulated idea.
political commentarysocial programspublic finance

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