×0other Instagram video that did 0× its author's usual
SE ATÉ O 67 É 13, IMAGINA EU🤷♂️ Em outubro, VOTE PEDRO ROUSSEFF 1300 - DEPUTADO FEDERAL POR MG, pra ENTERRAR DE VEZ O BOLSONARISMO! 🇧🇷✊🌟
@pedrorousseff · 1.2M followers
This creator normally gets 300K views. This one got 34K. That gap — not the raw number — is what makes the format worth copying.
A man explains a math problem (6+7=13) and links the answer to a political figure (Lula), then transitions to a political campaign message. He emphasizes the need for a federal deputy to support the president and combat the extreme right.
Open original ↗Likes 3.8KComments 160Shares —
Why it worked
The video uses a popular meme format (the 'Six Seven' math problem with glowing eyes) to grab attention and then pivots to a political message. The initial humor and familiarity of the meme make the political content more digestible and shareable, especially among a younger, digitally native audience. The direct call to action and clear political alignment resonate with a specific voter base.
How to reproduce this format
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