Skip to main content
×96
InstagramBeauty

Beauty Instagram video that did 96× its author's usual

Мне ТОЛЬКО КОНЧИКИ! 🫣😁 #волосы #стрижка #парикмахер #смешно #смешнойрилс

@marusiahair · 7.8K followers

×96its author's usual

This creator normally gets 2.3K views. This one got 216K. That gap — not the raw number — is what makes the format worth copying.

A customer enters a hair salon asking for 'just the ends' to be trimmed. The hairstylist, with a mischievous look, proceeds to wash, cut, and dry the customer's hair, implying a more significant transformation than initially requested. The customer then looks at her hair, seemingly satisfied, and leaves.

Open original ↗
216K
Views
1.0%
Engagement
80/100
Virality

Likes 2.0KComments 93Shares

Why it worked

The humor of the skit comes from the relatable scenario of a customer asking for a small trim, and the stylist, with a knowing look, implying a much more involved process. The use of a trending audio adds to its shareability and comedic effect. The 'before and after' aspect, even if subtle, also engages viewers interested in hair transformations.

Relatable comedic scenarioClear 'before' and 'after' (implied)Engaging trending audioGood use of visual storytelling
HumorHair CareClient Experience

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more