×13other Instagram video that did 13× its author's usual
ei, dani...
@gustavocruz.mg · 8.4K followers
×13its author's usual
This creator normally gets 63K views. This one got 800K. That gap — not the raw number — is what makes the format worth copying.
A young man in a yellow and green shirt records a video message, apologizing for a tweet he posted and explaining that he was unaware of the context. He offers to connect the recipient with his lawyer regarding a mineral asset.
Open original ↗800K
Views
0.3%
Engagement
65/100
Virality
Likes 3Comments 2.2KShares —
Why it worked
The video works because it addresses a public misunderstanding directly and personally. The speaker's humble tone and clear explanation help to de-escalate the situation and build trust. The inclusion of the original tweet provides context, making the apology more impactful and transparent.
personal and direct communicationtransparent about the issue by showing the tweetoffers a solution/next stepmaintains a positive and apologetic tone
transparencyapologypersonal communicationbusiness updates
How to reproduce this format
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