×0other Instagram video that did 0× its author's usual
Chegou a hora de DEFENDER nosso presidente Lula e VARRER o BOLSONARISMO do Congresso! VOTE PEDRO ROUSSEFF 1300 - DEPUTADO FEDERAL POR MG ⭐️🇧🇷🚩
@pedrorousseff · 1.2M followers
This creator normally gets 324K views. This one got 18K. That gap — not the raw number — is what makes the format worth copying.
The video features a political candidate, Pedro Rousseff, being endorsed by a prominent political figure, Lula. It includes clips of Lula speaking, animated political graphics, and Pedro Rousseff speaking directly to the camera, all advocating for votes.
Open original ↗Likes 2.5KComments 102Shares —
Why it worked
The video leverages the credibility and popularity of a well-known political figure (Lula) to endorse a candidate, immediately drawing in viewers who support Lula. The clear call to action and repetition of the candidate's name and number make it memorable for voters. The use of a sign language interpreter also broadens accessibility, potentially increasing reach.
How to reproduce this format
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