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InstagramBeautyTutorial

Beauty Instagram video that did 1× its author's usual

Apparently, I’ve officially outsourced my skincare routine to ChatGPT. 😂 And I have to say… it understood the assignment. Mornings are all about brightening, hydrating + protecting ✨ A little Vitamin C, a little longevity, plenty of hydration and ALWAYS SPF. Featuring some of my current favorites from @youthtothepeople @chantecaille @femmue @tatcha @lorealparis @ernolaszlonyc @salmalitacosmetics At 58, I’ve learned that consistency is really where the magic happens, finding products I love and actually using them. And apparently, ChatGPT is now part of the beauty team. 😉 Okay, tell me I’m not the only one… have you asked ChatGPT to build your skincare routine too? 😂👇 #MorningSkincare #SkincareOver50 #MatureSkin #ProAging Over50Beauty SkincareRoutine HealthyAging FridayRoutine BeautyOver50 SuperAger

@confessionsofasuperager · 145K followers

×1its author's usual

This creator normally gets 18K views. This one got 14K. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates her morning skincare routine, which she claims was planned by ChatGPT. She applies various products to her face and neck, emphasizing hydration and care for delicate areas.

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14K
Views
8.6%
Engagement
75/100
Virality

Likes 1.1KComments 49Shares

Why it worked

The video leverages the popular appeal of AI (ChatGPT) and combines it with a relatable, everyday topic (skincare). The POV format makes it engaging, and the clear steps, combined with the aspirational 'glow-up' promise, encourage viewers to watch and potentially try the routine themselves. The use of a trending audio also boosts discoverability.

Clear demonstration of each stepEngaging POV hookRelatable and practical contentGood use of trending audioHigh production quality with clear visuals and text overlays
skincare routineAI integrationbeauty tips

How to reproduce this format

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