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Business Instagram video that did 1× its author's usual

Véio da Havan coage funcionários contra o fim da escala 6x1. #lucianohang #veiodahavan #escala6x1 #trabalhador #havan

@zediogopt · 367K followers

×1its author's usual

This creator normally gets 715K views. This one got 666K. That gap — not the raw number — is what makes the format worth copying.

A man reacts to a video of a billionaire coercing his employees against ending the 6x1 work scale, highlighting the historical context of the billionaire's political influence and the company's subsequent financial success.

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666K
Views
12.0%
Engagement
85/100
Virality

Likes 73KComments 7.3KShares

Why it worked

The video works by exposing perceived corporate misconduct and hypocrisy, leveraging current events and social commentary to generate strong emotional responses and discussion. The use of news headlines and financial data provides a factual basis for the critique, making it more compelling and shareable.

strong emotional appealuses factual evidenceclear narrativerelatable topic for many
social commentarycorporate ethicseconomic analysis

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