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Business Instagram video that did 2× its author's usual

If you’re getting rejected for jobs, failing interviews or just got laid off, I know exactly how all of that feels. I’ve been there at different points in my career. And I also know the other side- the side that shows up when you refuse to give up. The organizations that once rejected you, come running behind. Just. Don’t. Give. Up (Job search, Job rejection, Career Motivation)

@nidhinagori29 · 1.4M followers

×2its author's usual

This creator normally gets 43K views. This one got 70K. That gap — not the raw number — is what makes the format worth copying.

The video shows a woman's journey from being rejected by Google and other employers to being invited by Google Canada and Startup Canada to pitch as one of the top startups in Canada.

Open original ↗
70K
Views
1.5%
Engagement
85/100
Virality

Likes 1.1KComments 17Shares

Why it worked

It taps into the universal experience of rejection and the aspirational desire for success, creating an emotional connection with the audience. The 'before and after' format provides a clear narrative of overcoming adversity, which is highly motivating and shareable. The use of a trending audio adds to its discoverability.

Relatable narrative of overcoming adversityClear 'before and after' visual storytellingStrong emotional appealEffective use of trending audio
motivationcareer adviceentrepreneurship

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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