×1Business Instagram video that did 1× its author's usual
Você de Minas Gerais: vale conhecer a @anaelisast e dar uma olhada no plano dela. O documento completo está no link da bio.aqui. ❤️ siga, acompanhe e vote em ANA ELISA @anaelisast
@zediogopt · 367K followers
This creator normally gets 715K views. This one got 508K. That gap — not the raw number — is what makes the format worth copying.
A man directly addresses the camera, endorsing a political candidate named Ana Elisa for Federal Deputy in Minas Gerais, Brazil. He highlights her background, her detailed 35-page government plan, and her focus on various social issues, encouraging viewers in Minas Gerais to vote for her.
Open original ↗Likes 76KComments 4.1KShares —
Why it worked
The video works by leveraging a personal endorsement from a seemingly relatable individual, making the political candidate more accessible. The direct address to the camera creates a sense of intimacy and trust, while the detailed discussion of the candidate's platform provides substance. The call to action for viewers in Minas Gerais to vote directly engages the target audience.
How to reproduce this format
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