×0Business Instagram video that did 0× its author's usual
@anaelisast · 1.8M followers
This creator normally gets 326K views. This one got 127K. That gap — not the raw number — is what makes the format worth copying.
A woman in a Brazil jersey discusses the negative impact of online betting on Brazilian families, citing statistics and news articles. She criticizes politicians who voted against taxing betting companies and reveals she refused lucrative offers to promote betting platforms, emphasizing the importance of values over money.
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Why it worked
The video works by tapping into a highly emotional and relevant social issue (gambling addiction and financial ruin) and connecting it to political accountability. The speaker's personal stance (refusing lucrative offers) builds trust and credibility, making her message more impactful. The use of news clippings provides social proof and reinforces the severity of the problem. The direct question to the audience at the beginning and end encourages engagement and a call to action.
How to reproduce this format
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