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InstagramBeautyTutorial

Beauty Instagram video that did 45× its author's usual

baseline ✨EVERYWHERE✨ love @mindaylee_ BASELINE!!✨ @vaselinebrand #vaseline #skincaretips #skincarehacks #diyskincare #baseline skincare skincareroutine koreanskincare pores

@milkydew · 364K followers

×45its author's usual

This creator normally gets 152K views. This one got 6.9M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates various uses for Vaseline on different body parts, applying it to her eyelashes, lips, nose, and feet, highlighting its versatility as a beauty and skincare product.

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6.9M
Views
1.9%
Engagement
85/100
Virality

Likes 133KComments 205Shares

Why it worked

The video works because it's a quick, visually engaging demonstration of a common, affordable product used in unexpected ways. The rapid cuts and on-screen text make it easy to follow and share, while the trending audio adds to its virality.

Quick, clear demonstrations of multiple usesRelatable and affordable productEngaging trending audioVisually appealing with close-ups and on-screen text
DIY Beauty HacksProduct DemonstrationsSkincare TipsAffordable Beauty

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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