Beauty Instagram video that did 45× its author's usual
baseline ✨EVERYWHERE✨ love @mindaylee_ BASELINE!!✨ @vaselinebrand #vaseline #skincaretips #skincarehacks #diyskincare #baseline skincare skincareroutine koreanskincare pores
@milkydew · 364K followers
This creator normally gets 152K views. This one got 6.9M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates various uses for Vaseline on different body parts, applying it to her eyelashes, lips, nose, and feet, highlighting its versatility as a beauty and skincare product.
Open original ↗Likes 133KComments 205Shares —
Why it worked
The video works because it's a quick, visually engaging demonstration of a common, affordable product used in unexpected ways. The rapid cuts and on-screen text make it easy to follow and share, while the trending audio adds to its virality.