×2Business Instagram video that did 2× its author's usual
for 9 mos. this guy has been my rock for work from launching a podcast, to in-person events, to new products, to brand trips, and everything else this crazy business has thrown at us he’s always had the best energy and has made it so much fun some context, he’s the first and only person on my team who’s physically present with me so he’s definitely seen so much behind the scenes he’s been there for all of it so i couldn’t do it without you @alexoropel !!
@jun_yuh · 5.3M followers
This creator normally gets 212K views. This one got 494K. That gap — not the raw number — is what makes the format worth copying.
A content creator surprises his video editor with a brand new MacBook Pro as a token of appreciation for his hard work and dedication over the past five years. The editor is genuinely surprised and grateful for the thoughtful gift.
Open original ↗Likes 18KComments 220Shares —
Why it worked
The video works because it showcases a genuine act of generosity and appreciation, which is inherently heartwarming and relatable. The element of surprise, combined with the editor's emotional reaction, creates an engaging and authentic moment. It also highlights a positive employer-employee relationship, fostering goodwill and inspiring viewers.
How to reproduce this format
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