×0E-commerce Instagram video that did 0× its author's usual
Jump on the Westfield app now and check out World of Wins (limited time only) There’s thousands of instant win prizes up for grabs fam, and play in centre to find that Gold Westfield bag for an entry into the daily prize draw!!!💯😎 #WorldOfWins #Westfield #Ad T&Cs apply. AU/NZ res 16+ (excl NT/TAS) Westfield members. Starts: 27/8/26. Ends: 11:59pm AEST 16/9/26. 1 instant, 1 Daily & 2 Major entries p/day. See terms for prizes. Daily Draw: Requires location services to participate in-centre. NSW. TP/04851. ACT. TP26/01696. SA. T26/1314
@havea_676 · 1.9M followers
This creator normally gets 303K views. This one got 75K. That gap — not the raw number — is what makes the format worth copying.
A couple engages in a playful argument about household chores and shopping. The husband reveals he's playing a game on the Westfield app to win prizes, leading to a trip to the mall where they continue to play the game together.
Open original ↗Likes 1.1KComments 22Shares —
Why it worked
The relatable couple dynamic and playful banter make the video engaging. The integration of the product (Westfield app game) into a humorous scenario makes the advertisement feel natural and entertaining, rather than overtly promotional. The 'Where's Waldo' style game is visually interesting and creates curiosity.
How to reproduce this format
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