×4Business Instagram video that did 4× its author's usual
Always ups and downs 🎢#contractor #bluecollar #entrepreneurship #construction
@yurii.thebuilder · 22K followers
This creator normally gets 24K views. This one got 93K. That gap — not the raw number — is what makes the format worth copying.
A man in a car acts out the emotional ups and downs of being a business owner, with text overlays describing common scenarios and his corresponding facial expressions and gestures.
Open original ↗Likes 1.2KComments 37Shares —
Why it worked
This video works because it uses a relatable POV format with a trending audio to humorously depict the common struggles and triumphs of business ownership. The quick cuts and exaggerated expressions make it engaging and shareable, resonating with anyone who has experienced similar professional highs and lows.
How to reproduce this format
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