other Instagram video that did 4× its author's usual
DIY Hack 👻 Honey decoration for a Halloween party 🎃🍯 #lifehack #halloween #party
@vita_momhack · 424K followers
This creator normally gets 315K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
This video demonstrates how to create a spooky Halloween decoration by making a blood drip effect on a wine glass using honey and red food coloring, then filling it with ice cubes containing blueberries to resemble eyeballs.
Open original ↗Likes 24KComments 15Shares —
Why it worked
The video uses a popular Halloween theme and provides a simple, visually appealing DIY hack. The step-by-step process is easy to follow, and the use of a trending audio track enhances engagement. The 'blood drip' effect is visually striking and perfect for the holiday.