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other Instagram video that did 2× its author's usual

the question…

@toachieveyou · 477K followers

×2its author's usual

This creator normally gets 82K views. This one got 172K. That gap — not the raw number — is what makes the format worth copying.

Two friends are sitting outside at night, playing a card game called 'How Deep Will You Go?'. One friend asks the other a profound question from a card, prompting a thoughtful silence as they look out over a city skyline at night.

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172K
Views
5.3%
Engagement
75/100
Virality

Likes 9.0KComments 132Shares

Why it worked

The video works by creating a relatable scenario of friends having a deep conversation, enhanced by the 'How Deep Will You Go?' card game. The profound question posed at the end, combined with the reflective silence and scenic night shots, encourages viewers to pause and consider their own answers, driving engagement through introspection and comments.

Engaging and thought-provoking questionRelatable scenario of friends interactingVisually appealing night shots add atmosphereEncourages audience participation in comments
personal growthrelationshipsreflectionconversation starters

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