×1other Instagram video that did 1× its author's usual
@asaprocky paid rent for every tenant in his grandmother’s building in Harlem 🥹 #FallonFlashback
@fallontonight · 25M followers
This creator normally gets 3.0M views. This one got 2.9M. That gap — not the raw number — is what makes the format worth copying.
A celebrity discusses how he paid rent for all tenants in his grandmother's building and recounts a past experience where a substitute teacher paid for him and other kids to see a Harry Potter movie.
Open original ↗Likes 174KComments 1.6KShares —
Why it worked
The video works because it features a celebrity sharing a personal, heartwarming story about giving back, both through his own actions and by recalling a kind act from his past. This resonates with viewers who appreciate genuine acts of generosity and personal anecdotes, fostering a sense of connection and admiration for the celebrity. The emotional appeal and the relatability of the story make it highly shareable.
How to reproduce this format
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