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InstagramBeautyTutorial

Beauty Instagram video that did 3× its author's usual

Magical potli for hair growth ✨✅.... Follow for more @glowroutinewithridhima ❤️ #longhair #hairgrowth #diy #haircare (Hair Growth, Hair Fall Control, Hair Regrowth, Scalp Care, Strong Hair, Thick Hair, Healthy Hair, Hair Nourishment, Scalp Nourishment, Hair Strengthening, Natural Hair Care, Herbal Hair Care, Anti Hair Fall, Hair Repair, Hair Growth Treatment)

@glowroutinewithridhima · 98K followers

×3its author's usual

This creator normally gets 91K views. This one got 236K. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates how to make and use a 'magical potli' (pouch) with fenugreek seeds, kalonji, and cloves for hair growth. She shows the ingredients being roasted, put into a cloth pouch, and then applied to the scalp after being gently heated.

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236K
Views
0.7%
Engagement
75/100
Virality

Likes 1.7KComments 16Shares

Why it worked

The video uses a trending audio and presents a DIY beauty solution, which often performs well due to its perceived accessibility and natural ingredients. The before-and-after of the hair length and the clear, step-by-step instructions make it engaging and shareable for those interested in hair care.

Clear, step-by-step instructionsVisually appealing presentation of ingredients and processEffective use of on-screen text to highlight benefits and calls to actionRelatable and accessible DIY solution
DIY beautyHair care tipsNatural remediesTutorials

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