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InstagramotherVoiceover + b-roll

other Instagram video that did 1× its author's usual

POV: You just signed for The Arsenal 🤩 🕶️ @oakleymeta

@arsenal · 32M followers

×1its author's usual

This creator normally gets 1.1M views. This one got 965K. That gap — not the raw number — is what makes the format worth copying.

The video shows a soccer player signing a document and then interacting with a large poster of himself, all from a first-person perspective as if seen through smart glasses. It captures moments of him writing "Hungry for more" and reacting to his image.

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965K
Views
5.6%
Engagement
80/100
Virality

Likes 54KComments 203Shares

Why it worked

The POV format creates an immersive experience, making viewers feel like they are experiencing the event themselves. The behind-the-scenes look at a professional athlete's signing, combined with the aspirational message "Hungry for more," resonates with fans and those who appreciate dedication and success. The use of smart glasses adds a modern, tech-savvy appeal.

Engaging POV perspectiveAspirational messageBehind-the-scenes accessClear narrative progression
Behind-the-scenesAspirationPersonal journeyTechnology showcase

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