Skip to main content
×2
InstagramotherVoiceover + b-roll

other Instagram video that did 2× its author's usual

He was being chased by SEVERAL players, but Charley Kendall managed to bag a third goal for Southend 🏃‍♂️😅

@dazn_nationalleague · 35K followers

×2its author's usual

This creator normally gets 48K views. This one got 104K. That gap — not the raw number — is what makes the format worth copying.

A soccer player dribbles the ball down the field, outmaneuvering several defenders and the goalkeeper, to score a goal into an empty net. His teammates then join him in a celebratory huddle near the cheering crowd.

Open original ↗
104K
Views
3.3%
Engagement
75/100
Virality

Likes 3.4KComments 8Shares

Why it worked

The video captures a thrilling moment in a soccer game, building suspense as the player approaches the empty net. The commentator's excited narration amplifies the drama, leading to a satisfying payoff with the goal and subsequent celebration. This creates an emotional connection with sports fans and generates excitement.

Captures a dramatic and exciting momentClear narrative arc (challenge, triumph, celebration)Engaging commentary adds to the experienceAuthentic celebration evokes positive emotion
Sports HighlightsExciting MomentsTeamworkAchievement

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more