other Instagram video that did 1× its author's usual
BACK LIKE WE NEVER LEFT.
@arsenal · 32M followers
This creator normally gets 1.1M views. This one got 683K. That gap — not the raw number — is what makes the format worth copying.
This video is a montage of Arsenal football players celebrating goals on the field. It features various players running, smiling, hugging, and kneeling in celebration, set to an upbeat, dramatic instrumental track.
Open original ↗Likes 72KComments 302Shares —
Why it worked
The video works because it captures the raw emotion and excitement of goal celebrations, which resonates deeply with football fans. The dynamic camera work and upbeat music enhance the celebratory mood, making it highly shareable and engaging for the target audience. It leverages the strong emotional connection fans have with their team and players.