×1other Instagram video that did 1× its author's usual
ENQUANTO LULA LOTOU BH, O RACHADINHA FOI UM FRACASSO!! CHORA MAIS QUE TÁ POUCO = É LULA REELEITO!!
@pedrorousseff · 1.2M followers
This creator normally gets 333K views. This one got 197K. That gap — not the raw number — is what makes the format worth copying.
A man records himself at a political rally for Lula, comparing the size and enthusiasm of the crowd to an event for 'Rachadinha' and Nicolas, implying the latter was a failure.
Open original ↗Likes 47KComments 3.1KShares —
Why it worked
The video leverages political fervor and a direct comparison to create engagement. The large, energetic crowd provides social proof for the speaker's claim, while the direct address to the camera makes it feel personal and authentic. It taps into strong emotions and existing political divides, encouraging shares and comments from like-minded individuals.
How to reproduce this format
More other hooks that worked
“and that's the LAST TIME i try filming an aesthetic vlog”×15434 its author's norm
“first trend in 2026 btw”×7540 its author's norm
“8 parenting hacks I learned from a nanny with a PhD”×6203 its author's norm
“money money money”×5266 its author's norm