×2other Instagram video that did 2× its author's usual
Doing what we do best.
@arsenal · 32M followers
×2its author's usual
This creator normally gets 1.1M views. This one got 2.2M. That gap — not the raw number — is what makes the format worth copying.
The video captures a live football match from a spectator's perspective as a player scores a goal. The player then celebrates with his teammates, running towards the camera and interacting with the crowd.
Open original ↗2.2M
Views
3.7%
Engagement
75/100
Virality
Likes 83KComments 292Shares —
Why it worked
The video captures a raw, exciting moment in a live sports event, creating a sense of immersion and shared experience for viewers. The close-up on the player's celebration adds a personal touch and emotional connection.
captures an exciting, climactic momentimmersive fan perspectiveemotional celebration adds connectiongood use of zoom to highlight key action and reaction
sports highlightsfan experiencecelebrationlive events
How to reproduce this format
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