×1other Instagram video that did 1× its author's usual
Tonight’s @premierleague Player of the Match… Odegaard, the orchestrator 🎻 Shot on @googlepixeluk 🤳
@arsenal · 32M followers
This creator normally gets 1.1M views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
A football player is interviewed after a match, holding his 'Player of the Match' award. He expresses happiness about the team's performance and win.
Open original ↗Likes 107KComments 449Shares —
Why it worked
This video works because it features a popular athlete receiving an award and sharing his immediate thoughts. Fans enjoy seeing their favorite players in a more personal setting, and the direct question-and-answer format makes it engaging. The 'Shot on Google Pixel' watermark also subtly promotes the phone's camera quality, adding a layer of brand integration.
How to reproduce this format
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